Company:
student work
Year:
2025
Duration:
1 Month
This project explores brand identity through typography and visual design, and how both elements work together to shape brand perception. Completed in Spring 2025 over the course of one month, the project focuses specifically on Polar Seltzer’ade and its branding strategy.
This project began with a mood board where I defined the visual direction and overall aesthetic I wanted the drink and brand to embody. From there, I developed multiple rounds of sketches, refining the concept through each iteration. I ultimately created a custom typeface called Limonada, and paired it with complementary fonts and a color palette that aligned with the playful, refreshing identity of Polar Seltzer’ade.
Overview
Design Process
P rtfolio
