In this project, I designed a perfume blind box concept inspired by my love for both fragrance and collectible blind boxes. The brand, The Fragrance Archive, introduces the Scented Brews Series, a playful collection centered around coffee and café inspired scents. The blind box includes six possible fragrances-Strawberry, Matcha, Caramel, Café de Olla, Ube, and Vanilla-each represented by its own character to create a sense of personality and collectibility.
This project was developed over the course of eleven weeks and began with defining the core concept and scent lineup for the collection. I first selected the six fragrances for the Scented Brews Series, drawing inspiration from some of my favorite café drinks. From there, I designed a character for each scent to visually represent its personality and create a collectible system similar to blind box toys.
Once the characters were established, I created the collector cards and developed a custom typeface used specifically for the scent names to reinforce the playful tone of the collection. I then expanded the branding through multiple deliverables, including posters and a zine that explains the top, heart, and base notes of each fragrance. To further contextualize the product, I designed six Instagram posts that place the blind box perfumes in organic, lifestyle based settings. Throughout the process, I focused on maintaining a cohesive visual language that balanced warmth, playfulness, and approachability.
Overview
Design Process
Company:
student work
Year:
2025
Duration:
11 weeks
Custom Typeface
Designed specifically for the Blind Box Perfume collection to reinforce its playful, collectible identity. The typeface is available as a free download for designers and creators.
P rtfolio
